Marketing guardrails
Check marketing before publication—and require human review when the rules are uncertain.
- Attorney-marketing checks use sourced, versioned rules and send uncertain questions to human review.
- Checks progressively cover claims, testimonials, disclaimers, responsible-lawyer identification, solicitation methods, and filing or record-retention requirements where mapped.
- If a rule is missing, stale, conflicting, or unclear, the system does not give a false approval—it requires human review.
Membership and payment never replace credential review, jurisdictional obligations, or a firm’s own professional judgment.
Smarter Justice does not guarantee clients, rankings, revenue, outcomes, or blanket legal compliance.
Compliance & Responsible Participation
Platform controls help you review risk; the attorney remains responsible for compliance.
What Smarter Justice controls
- Separates membership, profile evidence, verification, visibility, advertising review, ranking, referrals, and professional judgment.
- Does not sell verification or ranking and does not guarantee clients, results, revenue, or compliance.
- Uses sourced, versioned marketing checks and requires human review when rules are missing, stale, conflicting, or uncertain.
- Maintains privacy, security, accessibility, currentness, correction, and evidence controls as separate release gates.
What you remain responsible for
- Truthful, nonmisleading communications and any specialist or certification claims.
- Solicitation, advertising, recordkeeping, filing, disclaimer, and responsible-lawyer requirements that apply to your jurisdiction and communication.
- Confidentiality, vendor supervision, professional independence, privacy/security, and your own professional judgment.
- Reviewing current law and obtaining advice when the platform cannot determine a requirement confidently.
Important: This is platform information, not legal advice. Joining Smarter Justice, passing a platform check, or appearing in search does not guarantee compliance with professional-conduct, advertising, privacy, accessibility, or other law.
Primary-source currentness: August 13, 2026. Current mapped rule-source connector includes New York; Smarter Justice remains national, and unmapped jurisdictions require qualified human review. ABA Model Rules are reference material and are not a substitute for the governing jurisdiction.
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